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Sales Club

The small business growth group

Dedicated to solo founders and micros

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You've built a good business. You're great at what you do. But finding new clients is feeling harder than it should.

  • Referrals aren't consistent or have dried up
  • You know you need a system, but you don't yet have one you can trust
  • Selling doesn't always feel natural, comfortable or fun
  • You're doing most of this alone
  • You're too close to see what's not working – or where things are getting stuck

B2B growth looks very different at your size. You're competing with established brands, but you don't have a marketing or sales team. AI is disrupting everything and you can't afford to waste time on things that don't work. 

Most of the advice out there is built for bigger teams, not solo founders. So you're left figuring it out on your own. 

Thats where Sales Club comes in.

What is Sales Club?

Sales Club is a small, focused peer group for solo founders and micro businesses who want to grow beyond referrals and build a more reliable way of winning work.

No fluff. No generic coaching. Just practical conversations, real shared challenges and peer support, guided by someone who's built and scaled multiple businesses and understands what it takes to win clients.

Why it works

Because you're no longer doing it alone. You're part of a small group of people who are at a similar stage – working through similar challenges and benefitting from structure, accountability and expert input.

It's the difference between experimenting alone to intentionally building an approach that keeps you progressing towards your goal.

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What's included..

Sessions are designed to help you make real progress on your sales challenges – not just learn more about them.

Fortnightly 2-hour group session 

Two hours, every other week. The first hour is structured learning. The second is a hot seat where members' live challenges get direct input from Paul and the group.

You don't just learn – you apply it straight away and see others do the same. 

Monthly 1-hour individual session 

Your own focused time with Paul, every month. Bring a pitch you're preparing, a project that has stalled or a prospect you want to win. Paul will work with you to focus on action.

This is where things start moving. Because we focus on your actual pipeline, not theory.

Private WhatsApp community for ongoing support 

Share wins, ask questions, get feedback and stay connected. No noise. No pitching. Just people helping each other move forward.

Instead of working alone, you can ask the group for input and move quickly to put it into action.

£50 + VAT/week - 12 Weeks

Who is it for?

Sales Club is built for founders who are moving in the right direction but not yet ready to commit to a full consulting engagement. You know you're doing good work, but you need it to be more sustainable and consistent. If that's you, this is where you start.
ENTREPRENEURS & EXPERTS

You're running your B2B business – solo, or close to it. You're good at what you do, but sales and marketing don't come naturally, and you've never had the time or headspace to build a proper system.

ACCOUNTABILITY SEEKERS

You know you need a more structured approach to winning clients and you'd benefit from some accountability. You want frameworks, direction and a clear next move without the full commitment of 1:1 work.

LEADERS DOING IT ALONE

Running a business alone can be lonely at times. You want to be around other inspiring founders who are also figuring it out, with someone experienced in the room to keep the conversation focused, challenge your thinking, sense-check things with and celebrate the wins when they come.

INVESTMENT

 

£600 + VAT for 12-weeks

(That's just £50 per week)

This includes:

  • 6x 2-hour group sessions

  • 2x one-to-one sessions with Paul

  • Ongoing support via the private WhatsApp group

Prefer to spread the cost? Drop me a message.

Fresh ideas, every fortnight

Practical input you can apply straight away. Every session introduces new thinking to help you find and win more of the right clients.

Honest, practical input

Bring your real challenges and get direct feedback from people who understand exactly what you're dealing with.

Confidence in your message

Know exactly how to talk about what you do and who you do it for, so the right people recognise themselves immediately.

The accountability to act

It's easy to know what you should do. Sales Club makes it easier to do it and to track the outcomes you're achieving.

Cadence that builds momentum

Regular sessions and accountability mean the important stuff stops getting pushed to next week.

A supportive community

No noise, no networking theatre. Just other founders at a similar stage, supporting each other to move forward.

"What stood out was how simple and practical he made it all feel. I’ve come away with clearer direction, stronger confidence in my next steps, and a much better sense of how to grow the business in a structured, sustainable way. Would highly recommend working with him."

Craig Stevenson
Arck Learning

"Paul is an absolutely dream to work with! Having tried several other "growth partners", I felt much more at ease, in good hands and with a partner that *actually understood my business* and was willing to get into it with me. "

Greg Arthur
Two Circles

"It's been a breath of fresh air - rather than endless conversations and big strategy documents, we VERY quickly identified the most important things to measure, then set up about putting actions in place to affect those numbers - and watched things change in less than two months."

Matt Matheson
The Speaking Coach

ABOUT ME

Hello, I'm Paul

After building, scaling and exiting my own businesses – and working with brands like Vodafone, Salesforce and HSBC – I believe that most founders get stuck because they treat symptoms, not systems. Referrals are great, until they're not. You can't build a sustainable business by just winging it with sales. And you definitely can't get thing moving without knowing which part of your sales pipeline is the bottleneck.

I’ve learned this the hard way. My first business took 15 years – and just about every mistake in the book – to get where I wanted it to be. The second took 15 months to reach a similar result. The difference wasn’t effort. It was having a clearer, more structured way of approaching sales.

Most of the founders I speak to aren’t short on ability or effort. They’re just trying to grow without a clear sales system they can rely on. That’s where things get frustrating. You end up relying too much on referrals, trying different things that don’t ever quite stick, and never really knowing what’s actually getting results. 

That's why I set Sales Club up. As a place for people to step back, get clear on what's going on for them, receive peer support and start building a more consistent, repeatable way of winning business.

If any of that feels familiar, you'll fit right in. 

 

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Questions

When do sessions run?

Tuesday afternoons, every other week, 1pm to 3pm. You'll get the full 12-week schedule as soon as you join so you can block out the dates straight away.

What if I miss a session?

Life happens. If you need to skip a session, the group carries on and you'll be brought up to speed. The programme is designed so that missing the occasional session won't derail progress. That said, the real value is in showing up consistently, so I'd encourage you to protect those Tuesdays.

Why is it a 12-week commitment?

Building a sustainable approach to sales and marketing takes time. Quick fixes don't work, which is probably why you're looking at this in the first place. 12 weeks gives you enough time to learn, apply, adjust and see real results. It's also why there are no partial refunds once the programme starts; the commitment is part of what makes it work. If you need to cancel before the start date, you'll receive a full refund.

Is this right for me if my business is already established?

Sales Club is built for solo founders and leaders of small B2B businesses who are working on building a structured approach to winning clients. If you're already well past that stage and need strategic consulting, Paul's one-to-one consulting might be a better fit. Get in touch and we'll point you in the right direction.

What happens after 12 weeks?

You can always re-enrol if you want to keep going. As a founding member, you'll keep the same introductory rate for as long as Sales Club runs. There's no obligation to continue, but most people find the accountability hard to give up.

Do I need any special tech or tools?

Just Zoom and WhatsApp. That's it.

How many people are in the group?

12 maximum. Deliberately small so everyone gets proper attention and airtime. All potential new members have an introductory call with Paul be to ensure Sales Club is the right fit for them. 

By joining Sales Club you agree to the programme terms.

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FOUNDRY, 3 Ellen St,
Brighton and Hove,
Hove BN3 3LN

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Oakley House, Tetbury Road,
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