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Sales Club

The small business growth group

Dedicated to solo founders and micros

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B2B sales is harder than ever!

You're competing with bigger budgets, longer sales cycles, and noise from every direction. The B2C playbooks don't work for solo founders. You can't afford dedicated sales resource and your Linkedin activity isn't making a dent. You need a proven approach that actually works for small B2B businesses but you're figuring it out alone.

 

What is Sales Club?

Sales Club is a small, focused group for solo founders or micro businesses who are looking to grow sales beyond referrals.

No just theory or the average coaching group fluff. Practical discussions and support from people doing the same thing, guided by someone who's built and sold businesses and knows what it actually takes to win new business in todays tough B2B world.

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SESSIONS

 

What's included..

2 hour group sessions 

Two hours, every two weeks. The first hour is structured learning around positioning, marketing, sales and growth. The second is a hot seat where members bring live challenges and get direct input from Paul and the group.

Monthly 1:1 with Paul 

Your own time, every month. Bring a pitch you're preparing, a proposal that stalled, or a prospect you can't read. Paul works with you on your situation.

A private WhatsApp community 

Share wins, ask quick questions and stay connected between sessions. No noise. No pitching. Just people helping each other move forward.

£600 + VAT for 12 weeks. Includes a bonus one-to-one session.

AUDIENCE

Who is it for?

Sales Club is built for founders who are moving in the right direction but not yet ready to commit to intensive 1:1 work. If you want structured support, honest accountability and a community of people facing the same challenges, this is where you start.
ENTREPRENEURS & EXPERTS

You're running your B2B business solo, or close to it. You're good at what you do but sales and marketing don't come naturally, and you've never had the time or headspace to build a proper system around them.

STRUCTURE SEEKERS

You know you need a more structured approach to winning clients but you don't need, or want, a full consulting engagement. You want frameworks, direction and a clear next move without the full commitment of 1:1 work.

LONELY LEADERS

Running a business can be isolating. You want to be around other founders who are figuring it out too, with someone experienced in the room who can keep you honest, challenge your thinking and celebrate the wins when they come.

INVESTMENT

 

£50 + VAT/Week

12 weeks. That's just £600 + VAT in total

Pay upfront and get a bonus one-to-one session with Paul

Prefer to spread the cost? Drop me a message.

Fresh ideas, every fortnight

Practical marketing and sales input you can apply straight away. Every session introduces new thinking to help you find and win more of the right clients.

Honest, practical input

Bring your real challenges and get direct feedback from Paul and peers who understand exactly what you're dealing with.

Confidence in your message

Know exactly how to talk about what you do and who you do it for, so the right people recognise themselves immediately.

The accountability to act

It's easy to know what you should do. Sales Club makes it harder to avoid doing it.

A rhythm that keeps you moving

Regular sessions and accountability mean the important stuff stops getting pushed to next week.

A community worth showing up for

No noise, no networking theatre. Just founders at a similar stage, helping each other move forward.

"What stood out was how simple and practical he made it all feel. I’ve come away with clearer direction, stronger confidence in my next steps, and a much better sense of how to grow the business in a structured, sustainable way. Would highly recommend working with him."

Craig Stevenson
Arck Learning

"Paul is an absolutely dream to work with! Having tried several other "growth partners", I felt much more at ease, in good hands and with a partner that *actually understood my business* and was willing to get into it with me. "

Greg Arthur
Two Circles

"It's been a breath of fresh air - rather than endless conversations and big strategy documents, we VERY quickly identified the most important things to measure, then set up about putting actions in place to affect those numbers - and watched things change in less than two months."

Matt Matheson
The Speaking Coach

ABOUT ME

Growth Group Lead

I've built, scaled and exited two businesses. The first took 15 years of grinding through every mistake in the book. The second? 15 months to similar results through systematic engineering rather than hope and hustle.

After working with brands like Vodafone, Salesforce and HSBC, I discovered that most founders get stuck because they treat symptoms, not systems. You can't referral your way to £1M. You can't wing a sales process at scale. And you definitely can't grow without knowing which part of your sales machine is the bottle neck.

That's why I created the Position, Product, Pipeline framework. It's the systematic approach that turns referral-dependent founders into growth-confident CEOs who control their revenue, not the other way around.

I work as your Growth Partner - not a consultant who tells you what to do, not a coach who asks endless questions. I'm the experienced founder in your corner who's walked this path, knows where the landmines are, and can help you engineer 15 years of growth in 15 months.

Bottom line: If you're profitable but plateaued, tired of feast-or-famine revenue, and ready to build a business that works without you in it, we should talk.

 

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FAQ

Questions

When do sessions run?

Tuesday afternoons, every two weeks, 2pm to 4pm. You'll get the full 12-week schedule as soon as you join so you can block out the dates straight away.

What if I miss a session?

Life happens. If you need to skip one, the group carries on and you'll be brought up to speed. The programme is designed so that missing the occasional session won't derail your progress. That said, the real value is in showing up consistently, so we'd encourage you to protect those Tuesdays.

Why is it a 12-week commitment?

Building a proper approach to sales and marketing takes time. Quick fixes don't work, which is probably why you're looking at this in the first place. 12 weeks gives you enough time to learn, apply, adjust and see real results. It's also why there are no partial refunds once the programme starts; the commitment is part of what makes it work. If you need to cancel before the start date, you'll receive a full refund.

Is this right for me if my business is already established?

Sales Club is built for solo founders and small B2B businesses who are early in building a structured approach to winning clients. If you're already well past that stage and need strategic consulting, Paul's one-to-one services might be a better fit. Get in touch and we'll point you in the right direction.

What happens after 12 weeks?

You can re-enrol for the next cohort if you want to keep the momentum going. As a founding member, you'll keep the same introductory rate for as long as Sales Club runs. There's no obligation to continue, but most people find the accountability hard to give up.

Do I need any special tech or tools?

Just Zoom and WhatsApp. That's it.

How many people are in the group?

12-15 maximum. Deliberately small so everyone gets proper attention and airtime.

By joining Sales Club you agree to the programme terms.

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Office Address:

FOUNDRY, 3 Ellen St,
Brighton and Hove,
Hove BN3 3LN

Registered Address:

Oakley House, Tetbury Road,
Cirencester, Gloucestershire,
GL7 1US

Email me:

paul@yourbestnextmove.com

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